Hey there! I’m Caroline, the girl behind When & Wear!

I’m a 20-something in New York City navigating post college adulting, a career in marketing, and figuring out how to fit all my clothes in my tiny apartment closet.

I grew up outside of Boston (my love for New England goes deep), but I’ve spent the last five years in NYC and graduated from NYU Stern in 2017.

When & Wear began as a personal style blog by the name of Peachy Keen back in 2012. Since then it’s grown to become a destination for college and post grad advice, NYC guides, and the occasional travel adventure in addition to personal style.

If you’re reading, thanks so much for following along and please always feel free to shoot me an email so we can connect. You can also follow my daily outfits and adventures via Instagram @carolinestfrancis.



Striped tees, days spent in Central Park, really good iced coffee (year round), and weekend trips


Boyfriend blazers, ripped jeans, easy sundresses, and my worn in leather jacket


Rosemary’s for pasta, Jacob’s Pickles for indulgent brunch, Thompson Square Bagels for an everything bagel craving

contact Caroline via email at carolinestfrancis@gmail.com


  • Outdoor seating season is here 🙏🏼 AND GoT is tonight... couldn’t have asked for a better weekend .
PS my top is under $20 and linked via @liketoknow.it #liketkit http://liketk.it/2B9NP
  • This has been the longeeeestttt week you guys 🤦🏽‍♀️ SO I’ll be spending tonight on my couch rewatching New Girl with some ice cream maybe 😂🍦 Who wants to join me?
Shop this look via the @liketoknow.it app or at the link in my bio! 👏🏼 My shoes are also part of the @shopbop sale and I’ve been wearing them ALL the time! http://liketk.it/2B5Vs
  • Living like my phone is at 1% 📱(because it usually is 😂) #singlenotsorry #tinderpartner
  • That’s a wrap on my 2nd #rStheCon 🥂 I could sleep for a week after conference, but love getting to spend the weekend with this team 💕 #rSthefamily
  • Ciao Y’all 🍋🇨🇱 A phrase that only makes sense at a Amalfi themed party in Texas 😂 Had so much fun last night kicking off #rStheCon with @solesociety last night! .
Shop my dress under $25 via @liketoknow.it or at this link 👉🏼 http://liketk.it/2AWN2 #liketkit #whenwearstyle
  • Broke out all the spring things this weekend 🌸 including my new @mejuri beaded midi hoops! Swipe for a close up ➡️They’re the perfect everyday hoops to add to your collection and only $60! #mejuri #ad
Linked my outfit and a similar bag via @liketoknow.it ✨ http://liketk.it/2AQ9K