Redefining Luxury

You know those days when you’re inspired to dream further and work harder than you ever have? Well, Friday was one of those days for me. I got the chance to attend NYU Stern MBA Luxury & Retail Club’s Redefining Luxury Conference. The conference featured Mary Beech, the CMO of Kate Spade, the founders of Soul Cycle, and Rebecca & Uri Minkoff. While the big names drew me into the conference I honestly didn’t realize how inspiring these people really would be. 

The theme and title of the conference was Redefining Luxury and the speakers really blew me away with how their companies are completely changing the field of luxury. You’ve probably read or seen a million articles about how millennials (like myself) are spending more and more on experiences and less on actual things. With this in mind Kate Spade and Rebecca Minkoff brands have added another whole level to their businesses. The experience of shopping with these companies is like no other in that you really get that luxury experience with all that technology can offer. I don’t want to get to much into the details since I’m not an expert on all the technology, but I highly suggest learning about their innovations with this Fast Company video on RM and this article on Kate Spade. 
A luxury retail brand can really no longer be just about the product and plan to stay successful in the long run, but these two companies are way ahead of so many of their competitors. Uri Minkoff actually brought up the future of ‘personal drones’ on our wrists and how that could be used in store. I looked up what he was talking about after the event and realized it’s totally possible for this technology to be mainstream in the near future, and I won’t be surprised if Rebecca Minkoff is the first brand to use it well. 
Getting outside of the traditional luxury brand, SoulCycle’s founders spoke in a fireside chat during the conference. While I’ve been a huge fan of the company since I started going to classes this summer (thanks to Hallie), it was crazy to really delve into what has made them so successful. The truth is it was a lot of hard work by the founders and truly understanding how to create a luxurious fitness experience. 

I left the Conference on Friday feeling so inspired and rally just excited about the future of these companies (and maybe what I could potentially add to them), that I had to share these little tid bits with you all. If you have the opportunity to go to any conferences or speaker events around your school or city always always take advantage of them. I really think outside of an internship they are your best bet for helping you figure out what to do with the rest of your life and get excited about that career path!

Instagram

  • This is kinda the city version of getting to jump in leaves right?! ๐Ÿ‚ ๐Ÿ When @katemcreynoldsblog and I took these photos we got more than a few weird looks, but honestly worth it ๐Ÿ˜‚
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Shop via @liketoknow.it // http://liketk.it/2yeMS #liketkit #whenwearstyle
  • Not quite ready to let go of fall yet, but thereโ€™s snow on the horizon in NYC so I guess itโ€™s time pull out the winter boots ๐Ÿ‚
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My jacket is under $50 and you can shop via the @liketoknow.it app or at this link ๐Ÿ‘‰๐Ÿผ http://liketk.it/2ydGz #liketkit #whenwearstyle
  • Feeling very full and happy after this weekend ๐Ÿ‚ Swipe for pictures from the best (2nd annual) Friendsgiving yesterday ๐Ÿฆƒ๐Ÿฅง
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Shop my look with the @liketoknow.it app or via this link ๐Ÿ‘‰๐Ÿผ http://liketk.it/2ycgC
  • Itโ€™s peak fall outside, so of course i just watched my first Christmas movie...too soon? ๐Ÿ˜‚๐ŸŽ„ Has anyone else seen โ€˜The Holiday Calendarโ€™ on Netflix? So cheesy I died ๐Ÿ™…๐Ÿฝโ€โ™€๏ธ
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My plaid jacket is under $50! Shop it with the @liketoknow.it app or this this link ๐Ÿ‘‰๐Ÿผ http://liketk.it/2y8vL #liketkit
  • I voted for the first time in NYC today and it made the city feel even more like home ๐Ÿ™ truly SO inspired by everyone getting out to vote in an election that normally gets ignored (I didnโ€™t vote in the last mid-term election either) ๐Ÿ‘๐Ÿผ
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On a separate not these OTK boots are the best quality Iโ€™ve found under $150 and theyโ€™re so good I actually just ordered a 2nd color ๐Ÿ˜Š Shop via @liketoknow.it โœจ http://liketk.it/2y7i7 #liketkit
  • Perfect ๐Ÿ‘๐Ÿผ fall ๐Ÿ‘๐Ÿผ weekend ๐Ÿ‘๐Ÿผ

@carolinestfrancis

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