Hey there! I’m Caroline, the girl behind When & Wear!

I’m a 20-something in New York City navigating post college adulting, a career in marketing, and figuring out how to fit all my clothes in my tiny apartment closet.

I grew up outside of Boston (my love for New England goes deep), but I’ve spent the last five years in NYC and graduated from NYU Stern in 2017.

When & Wear began as a personal style blog by the name of Peachy Keen back in 2012. Since then it’s grown to become a destination for college and post grad advice, NYC guides, and the occasional travel adventure in addition to personal style.

If you’re reading, thanks so much for following along and please always feel free to shoot me an email so we can connect. You can also follow my daily outfits and adventures via Instagram @carolinestfrancis.



Striped tees, days spent in Central Park, really good iced coffee (year round), and weekend trips


Boyfriend blazers, ripped jeans, easy sundresses, and my worn in leather jacket


Rosemary’s for pasta, Jacob’s Pickles for indulgent brunch, Thompson Square Bagels for an everything bagel craving

contact Caroline via email at carolinestfrancis@gmail.com


  • The rain wasn’t going to stop me from checking off the last spot on my Christmas bucket list - the new @ralphscoffee on the UES! ☕️🎄 Now begins the countdown to heading home 🏡 .
Shop my outfit with @liketoknow.it ✨ http://liketk.it/2yRCk #liketkit #whenwearholiday
  • T G I F ✨I’m so ready for a weekend full of christmasy things including Secret Santa with a few friends! 🎅🏼 What do you have planned this weekend?
  • Less than two weeks until Christmas 🎄 I have my list of go-to Christmas movies (The Holiday duh), but earlier this week @natalie_catalina inspired me to find some new ones with her holiday hit list! Are there any movies I have to watch this year? #whenwearholiday .
Shop this post with @liketoknow.it ✨ http://liketk.it/2yNso #liketkit
  • Christmas reds ❤️ Linked my favorite festive nail polish via the @liketoknow.it app ✨ Or shop directly via this link 👉🏼 http://liketk.it/2yMni #liketkit #whenwearholiday
  • Made it through Monday 👊🏼 Been feeling a little run down lately, but the countdown to a Christmas is definitely getting me through 🎄#whenwearholiday .
My festive striped scarf is under $20! Follow me in the @liketoknow.it app to shop! #liketkit http://liketk.it/2yKVA
  • Cozy Saturday morning at home ✨Plus, an important PSA for all the NYers 🗽 One of my favorite jewelry brands @mejuri just opened their first NYC store in Soho! Their dainty pieces are the perfect gifts this year 🎁 #sofinenyc #whenwearholiday #sponsored